The NFL Has Entered Its WAG Era

It’s hard to see history when you’re in the middle of it, harder still to distinguish Swift’s impact on the culture from her celebrity, which emits so much light it can be blinding. But something unusual is happening with Swift, without a contemporary precedent. She deploys the most efficient medium of the day—the pop song—to tell her story. Yet ov... See more

Thus, as the cable-tv-dominated status quo crumbles, pro sports will develop a new playbook, centered around better telling player stories. Players will also have more opportunity to tell and sell these stories themselves, direct-to-consumer:

She’s modeling radical self-acceptance on the world’s largest stage, giving the audience a space to revisit their own joy or pain, once dismissed or forgotten.

After all, not to be corny, haven’t we all become selective autobiographers in the digital age as we curate our lives for our own audiences of any size—cutting away from the raw fabric of our lived experience to reveal the shape of the story we most want to tell, whether it’s on our own feeds or the world’s stage?

The peak of consumerism as performance is Ye x Julia Fox “Date Night,” leading into Yeezy Gap Engineered by Balenciaga collab. Life x culture x art x commerce.

Some commenters scoffed at the sight of celebrities carping about the work of being famous. But these artists have hardly been lazy or reluctant to play the music business’s games. Each of them is known for elaborate music videos, spectacular stage productions, and otherworldly fashion. They’ve hustled, for all of their careers, to seem larger than... See more

We are now entering the Hannah Montana Generation of pop stars: young artists who are not just evoking the frilly and bold aesthetic and unapologetically sugary sweet music of the show but also the type of larger-than-life persona Montana had in comparison to “real-life” Stewart. Carpenter is the prime example of leaning into the Hannah Montana-ifi... See more

In the span of maybe four months, we saw “mob wife,” “ballet core,” “rockstar girlfriend,” and “tradwife.” There was also the “office siren” aesthetic, which attempted to synthesize the sterility of the office with the mythological seductiveness of the siren.