The Next Social Graph: Splits, Supports and Attributions

Splits take behaviors that used to be purely intrinsic and status driven (social cred) and make them financially extrinsic (social + economic cred). It evolves actions and concepts which are inherently viral by pairing them with an economic incentive.

Last Tuesday, the brilliant folks at Mirror introduced the notion of ‘splits.’ To use their language, splits are a native feature that let you route funds continuously to an unlimited number of Ethereum addresses, according to a set of percentage allocations. Splits can be used to share the revenue generated from a sale of an NFT with any set numbe... See more

So this new graph isn’t about who you ‘friend’ or follow, but who you attribute, who you support, and who inspires and supports you. Not as social gestures, but inscribed in smart contracts that deliver economic benefits. Not as traffic driven, but as credit given.

What we are really describing -- what Sari and Jad and Patrick and Brian are pointing us to -- is a composable architecture for ideas: NFT-essays building on each other, precisely as Jesse described, as media legos.

By connecting with content in this way, the community acknowledges supporters as essential curators, establishing their reputation while providing a venue for others to follow their selections. So splits have not only potentially created a new funding model for content but for curation as well.

For writing, instead of outright purchasing an essay, there could be the notion of supporting the essay, of patronizing it. Suppose there are some finite number of support 'spots' for an essay. As a curator who admires an essay, I could purchase the privilege of being acknowledged as a supporter of it by embedding my name or DAOs name in the founda... See more