“There’s no doubt in my mind that we’re going to go through a very similar journey where even the concept of what a podcast or audio actually is will become re-imagined.”
On-demand audio listening time (think podcasts) crossed linear audio listening (think radio) for the first time in 2023.
Spotify is rolling up the internet audio market, which their CEO, Daniel Ek, thinks will grow from $100 billion in revenue a year to somewhere near the video market, which is $1 trillion. People spend about the same amount of time consuming audio as video content. “Are our eyes,” he asks, “really worth 10 times more than our ears?”