The Next Great Consumer Companies Won’t Be Exclusive Clubs. They Will Be Inclusive Cults.
Laura Chaumedium.com
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The Next Great Consumer Companies Won’t Be Exclusive Clubs. They Will Be Inclusive Cults.
The next wave of big consumer companies will be community-based products:
- Niche, not everything to everyone
- Unique aesthetic
- Built-in community
- More memorable than big platforms
- Rewarding loyalty
- Unbundling large platforms
- An experience not a transaction
- Fun
exclusive organizations thrive as long as their members wish to belong, and that work is something we can control. At the heart of the exclusive organization is a simple truth: every member is “people like us.”