The New York Liberty athletes will now wear Fenty Beauty
With female athletes seeing themselves as brands both on and off the court, beauty brands can be an attractive partner as they look to expand their image beyond sports.
Female athletes can offer a crucial avenue to beauty brands seeking to expand their scope to intangible values like wellness and inclusivity, especially as many brands have oversatur... See more
Female athletes can offer a crucial avenue to beauty brands seeking to expand their scope to intangible values like wellness and inclusivity, especially as many brands have oversatur... See more
An effecting sports marketing strategy goes far beyond simply paying a roster of ambassadors to parrot a brand’s messaging and show up at events. It’s about displaying a certain level of taste and awareness of compelling stories and individuals from across the spectrum.
It’s about being selective, yet omnipresent.
