Something about social media feels different this year.We’re watching a fundamental shift in how and where people want to engage online. As trust declines and user habits evolve, it’s clear we’re heading toward a new phase of social. So what does that mean for brands, users, and the future of social as we know it?🌊 Big platforms are losing their... See more

Reduced to its simplest form, LinkedIn is a digital resume. A profile consists of your past work experience, education, skills, and references. The posts, comments, and messages are like a cover letter. But we’ve long decided that there are better ways to showcase your ability than a list of the places you’ve worked, the school you went to, and a... See more

“Niche creator partnerships will thrive in 2025 as brands prioritize quality, storytelling, and shared values over follower counts,” said Julia Baker, senior executive producer at Stagwell agency Instrument.