Haberman said that users will still look for brands to be professional, “because that’s the DNA of [LinkedIn].” But, she added, “That’s where I think we’re going to see more work-adjacent content [from brands], like what to wear on stage at conferences, meal prep for work lunches and accessories for the office.” In the future, Haberman surmised,... See more

This summer, women’s workwear brand M.M.LaFleur tried something new with its content strategy: putting more energy into LinkedIn.

The brand, which launched in 2013, has historically used LinkedIn to link to its Substack “The M Dash” or to tease events like panels and headshot sessions. But, in September, it began publishing “The M Dash” directly on... See more