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The new wave of “Consumer to Manufacturer”
Past failures have tried to tackle demand aggregation rather than demand shaping.
Chia Jeng Yang • The new wave of “Consumer to Manufacturer”
Instead of manufacturers approaching the market with what they could produce, consumers collectively approach manufacturers with what they should produce.
Chia Jeng Yang • The new wave of “Consumer to Manufacturer”
The core definition of C2M revolves around the principle of consumer demand arising and consolidating before the production and supply of the good is made, with community-driven demand scoping through community incentives.
Chia Jeng Yang • The new wave of “Consumer to Manufacturer”
C2M should be focused on niche demand aggregation, where the demand is clearly present but difficult from a manufacturer’s perspective to detect within the market.
Chia Jeng Yang • The new wave of “Consumer to Manufacturer”
C2M is a specific phenomenon of niche demand aggregation, combining elements of social selling and tech-enabled consumer aggregation, almost like technologically-enabled collectivism