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The new wave of “Consumer to Manufacturer”
C2M should be focused on niche demand aggregation, where the demand is clearly present but difficult from a manufacturer’s perspective to detect within the market.
Chia Jeng Yang • The new wave of “Consumer to Manufacturer”
Past failures have tried to tackle demand aggregation rather than demand shaping.
Chia Jeng Yang • The new wave of “Consumer to Manufacturer”
The core definition of C2M revolves around the principle of consumer demand arising and consolidating before the production and supply of the good is made, with community-driven demand scoping through community incentives.
Chia Jeng Yang • The new wave of “Consumer to Manufacturer”
Instead of manufacturers approaching the market with what they could produce, consumers collectively approach manufacturers with what they should produce.
Chia Jeng Yang • The new wave of “Consumer to Manufacturer”
The key difference between Consumer to Manufacturer and other relationships (e.g. Manufacturer to Consumer) is the initiator of demand. Instead of simply fulfilling a sale one at a time, it helps manufacturers get real-time inbound feedback for demand of a specific customized product. This feedback is community driven, grown by the community, with ... See more