But again, tech will change everything, but once the dust has settled the questions that matter will mostly be retail questions, not tech questions. What’s the product, how do you know about it and how do you get it? Those are retail, brand and marketing questions.

BD: My entire gig is built on identifying, defining, executing and refining superformats for brands, agencies and publishers. That's *because* done right they are ownable, modular and scalable. And therefore durable and valuable.

in a world where AI slop is everywhere and it’s easier than ever to build software

what goes up:

the value of known celebrities goes up

the value of dotcoms goes up

the value of strong distribution channels goes up

the value of proprietary data goes up

the value of taste and curation goes up

the value of trusted brands goes up

the value of... See more