Is algorithmic experimentation the future of Growth? In which cases and scale is algorithmic experimentation applicable?

The boring answers

What might be flashing through your head are the easy ideas:

• ad creatives (and landing pages, and really all assets) will have infinite variations, and it’ll be easy to generate/test many of them


• video, audio, and other forms of content will be much cheaper to create, thus more accessible to a wider swath of marketers


• LLMs will

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t is as sure as eggs are eggs that the power of AI content and distribution, if applied to the (now) old paradigm of marketing, will break it and inflate the concept and quality of ‘content’ to the point of zero utility. The new firms and leaders will be the ones who both recognise that and formulate a new paradigm, whatever that looks like