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The New Science of Growth Marketing
Albert found this out by analyzing volumes of data that human agencies or teams just couldn’t process.
Paul Roetzer • Marketing Artificial Intelligence
With the proliferation of microsegmentations driven by machine learning, marketers
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
Definition: Quantitative investing proceeds by assembling, cleaning, and pooling vast amounts of data on prices, deals, valuations, etc. Advanced techniques are applied to study patterns of growth, failure, value evolution, and performance. Deep statistical insights can be teased out of data. The best systems learn and adjust their accuracy over ti... See more
Katelyn Donnelly • Quant comes to Venture Capital
What was the secret? I worked with the engineers to utilize technology for what was, to them, an unconventional purpose: to craft novel methods for finding, reaching, and learning from customers in order to hone our targeting, grow our customer base, and get more value from our marketing dollars.
Morgan Brown • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
whether the user should be retargeted or not), and then selected the product recommendations, banner placement and promotion most likely to result in a conversion of that individual user. Predicted product and promotion relevancy was calculated based on advanced algorithms taking data on product and categories browsed, stage in the predefined sales
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