The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Your marketing and PR are meant to be the beginning of a relationship with buyers (and journalists).

how you can build a website that walks buyers through the research process as they consider doing business with your organization and moves them toward the place where they are ready to buy (or donate, or join, or subscribe).

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley.

The New Rules of News Releases

e-books be presented in a landscape format, rather than the white paper's portrait format, because the

If you're in the global market, localization is

Your Company's Salesperson-in-Chief Speaking of salespeople, the person at the

Hawley has also taken on the role of establishing editorial guidelines for Raytheon and teaching the staff about journalism. “We've tried to codify the writing and editing process,” he says. “We've come up with a checklist approach to writing a web story that goes through everything from selecting if it's going to be a hard lead story [begins with

“The Untethered Executive: Business Information in the Age of