The New Growth Mindset with Sean Ellis & James Currier

As Sean discovered in working to help grow LogMeIn, sometimes what’s holding you back from achieving growth is not a matter of lack of value in the product or service itself, but rather of how you are communicating that value to existing and potential customers.

By breaking down the traditional business silos and assembling cross-functional, collaborative teams that bring together staff with expertise in analytics, engineering, product management, and marketing, growth hacking allows companies to efficiently marry powerful data analysis and technical know-how with marketing savvy, to quickly devise more pr

Growth was about engineer[ing] systems of scale and enabling our users to grow the product for us.”