The New Growth Mindset with Sean Ellis & James Currier

- " it’s harder to be the head of growth because you have convince the people instead of commanding them to cooperate with objectives/goals ."

- Get the product right then focus on growth - get your team to think in terms of fact and hypothesis. " - Growth isn’t just spending money it’s figuring out how to create a flywheel that will generate word of mouth marketing. - Get your shortlist about your first users and learn everything about them and begin to market.

- " Come up with a single metric that everyone is responsible for to help everyone understand progress."

- Growth hackers are a special group people who knowthat growth is a scientific approach.- Growth hacking can be learned by anyone. We are in the phase of understanding the flywheel of value.  - The key to growth is achieving word of mouth around a great product. To do this marketers must l ayer on other tactics to add more value.

Paid referral marketing - people do it just bc but it is often the most expensive channel.

- At the heart of every company there is a growth engine with a test/learn process. - When growth is in your títle you better be growing or you’re not doing your job right. 

" Cross functional alignment is when everyone works together towards objectives when company is in growth phase. "