The New Growth Mindset with Sean Ellis & James Currier

Sean Ellis attempted to redefine the word ‘marketing’ in the technology space. Invented the term ‘growth hacker‘ Much more about products and data than traditional advertisements. Features > Campaigns

growth hacking is a team effort, that the greatest successes come from combining programming know-how with expertise in data analytics and strong marketing experience, and very few individuals are proficient in all of these skills.

The growth hacking process is designed to help discover the most cost-effective ways to acquire new customers—and then optimize those efforts to drive growth.

And with Escape Velocity, we see the emergence of the classic “Growth Team” that the big companies have.  Escape Velocity,  Goal: Scaling up growth across many efforts and channels,  Roadmap: Multiple growth strategies — primarily 2 or 3 — that work in concert to grow the product to millions or tens of millions of users,  Outcom... See more

Mindset change is not about picking up a few pointers here and there. It's about seeing things in a new way. When people...change to a growth mindset, they change from a judge-and-be-judged framework to a learn-and-help-learn framework. Their commitment is to growth, and growth take plenty of time, effort, and mutual support

Many Founders have a fantasy that data will be an ongoing insight engine — that as they collect more and more data, they will get more and more insights that will give their startup an ongoing advantage.