The New Grocer

A lot of what I’m describing is, admittedly, a vibe. But it’s a vibe of the “Welcome to Allegiant Air, yes we’re going to charge you for a glass of water” variety. It’s not quite an “Everything Must Go” doorbusters situation, but it isn’t exactly trending in the right direction.

And it sounded like a giant contradiction — a slick, Red Antler-crafted brand called Brandless? — which made it a popular topic for discussion. A lot of industry people seemed to want to see it sink.