The New Go-To-Market Playbooks for Digital Health Startups

Rather than trying to improve them, the most exciting health tech companies will ignore the parts of healthcare that have become obviously anachronistic, actively discarding convention. The seeds of this difference have been sown in a handful of companies started in the last few years. They are painstakingly taking relationships from incumbents, wi... See more

These technological offerings can address unmet health-care needs by circumventing traditional intermediaries, such as payers (eg, insurance companies and governments), clinicians, employers, and the pharmaceutical industry, and provide patients with direct access to health-related data and services. Like other industries that empower consumers wit... See more

A framework for evaluating opportunities in digital health

Here are some of the diligence questions I have collected over the years, that I share with my students. They are broken down into categories of risk: Market, Execution, and Product. 

Market risk

At a high-level, does this address a real problem in healthcare (cost, quality, access)

Is there a ... See more