The New Generation of Online Culture Curators | The New Yorker

Vigorously participatory curatorial subcultures certainly exist, but in practice, they require too much time and energy to have a broad appeal. People enjoy sharing their discoveries with friends, and they may at least occasionally rate and review items. But most people, most of the time, leave the hard work of curation to others — or to algorithm

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We need leaders in all aspects of our lives, and human curators should be the arbiters of taste. You may already be sick of trending templates, memes, specific types of click-baity content, soulless imagery, vapid videos, engagement farming, annoying trending songs.9 It’s not going to stop. In fact, it’s going to get much worse. The problem is that... See more

In the creator economy, the curatorial role has been replaced by algorithms, and this is a problem for several reasons. The algorithm cannot sense vibes. It doesn't understand culture. It cannot understand how a piece of creative work does or does not fit within a certain milieu. It cannot tell what is worth recommending and what is not without fir... See more