Digital therapeutics

An interesting thing to think about is how the worlds of healthcare and gaming have begun to blur already. We’ve begun seeing it with digital therapeutics - Akili Therapeutics is quite literally a video game to treat ADHD.

Digital therapeutics – software that reinforces or replaces clinical therapies altogether – limit the need for live interactions with providers, and lower the barriers to accessing treatment.

Fast forward to today, and a dizzying number of new and compelling care options for patients in new formats have hit the market. Novel payment models, rising healthcare costs, shifting financial responsibilities, a consumer preference for virtual-first experiences, and emerging market segments with new buyer dynamics have opened up new distribution... See more

A point I’ve tried to hammer home is that tech in healthcare is only useful if enables a new workflow and as a result can change the economics of that process. For example, face-to-face telemedicine isn’t interesting because it’s the same workflow as an office visit, but asynchronous telemedicine lets you interact with many more patients and drop t... See more