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The New Creator Economy: A Guide to Web3 Creator Platforms
After a decade of inaction, web2 platforms have finally woken up to the need to help their creators make money. This was instigated by TikTok’s $2B Creator Fund, but has resulted in dozens of similar funds and new features across Snap, Instagram, YouTube, Pinterest, and even LinkedIn.
Meanwhile, web3 platforms are pioneering a new form of... See more
Justine Moore • Who will own the creator economy? A web2 vs. web3 showdown
Paola Vivoli offers us in this article a guide on go-to-market in web3.
Paola Vivoli • The New Creator Economy: A Guide on Web3 Go-To-Market Tactics and Strategies
While Web2 businesses’ GTM strategies start with the product (i.e. come for the tool), Web3 companies should have more of a bottom-up approach and design the tokenomics to reach and attract an engaged community. That’s what investors would want to see.