The New Creator Economy: A Guide on Web3 Go-To-Market Tactics and Strategies

 How do you “go to market” and convince potential customers to spend their money, time, and attention on your product or service? The response by most organizations in web2 — the Internet era defined by large centralized products/services like Amazon, eBay, Facebook, and Twitter, in which the vast majority of value accrues to

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This new model, known as web3, changes the entire idea of GTM for these new kinds of companies. While some traditional customer acquisition frameworks are still relevant, the introduction of tokens and novel organizational structures such as decentralized autonomous organizations (DAOs) requires a variety of go-to-market approaches.

The new creator economy will not only change the way in which content is created, but also unlock a world of entirely new tech and monetization opportunities that were simply not possible with Web2. 

In web2, the primary GTM stakeholder is the customer, typically acquired via sales and marketing efforts. In web3, an organization’s GTM stakeholders include not just their customers/users, but also their developers, investors, and partners. Many web3 companies therefore find community roles to be more critical than sales and marketing roles.

A new generation of technologies is emerging with  the  promise to change  the  balance of power in  the  creator economy. If  the  pre-internet/web1 era favored publishers, and  the  web2 era favored  the  platforms,  the  next generation of innovations—collectively known

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