The New Competitive Moat is Emotion | Figma Blog
It's easy to get caught up in marketing product features when launching. However, in today's crowded market, consumers aren't just looking for features; they're searching for solutions to their problems.
Simply promoting features without a compelling brand narrative that underscores your value proposition, backed by a deep understanding of your cus... See more
Simply promoting features without a compelling brand narrative that underscores your value proposition, backed by a deep understanding of your cus... See more
Koto • Early-stage branding: driving go-to-market impact
Every great product should have a moat, and careers are no different.
Product Tropes that Apply to Careers: Capitalize on unfair advantages, insights, or relationships. Disrupt orthogonally, often from below—try not to compete head on. When you’re younger, take more market risk; when you’re more experienced, take execution risk.
Product Tropes that Apply to Careers: Capitalize on unfair advantages, insights, or relationships. Disrupt orthogonally, often from below—try not to compete head on. When you’re younger, take more market risk; when you’re more experienced, take execution risk.
Substack • See your Career as a Product
As you’re building new products and experiences for customers, consider how they will be novel—even gamelike—before they prove useful.
Scott Belsky • The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
As the expression of ideas becomes exponentially easier, the ideas themselves become more of the differentiator (yes, I think “Prompt Engineering” will become a discipline in and of itself!). Good ideas aren’t derived solely from logic and patterns of the past; they’re also the product of human traumas, mistakes of the eye, and uniquely human inge
... See moreScott Belsky • Creating in The Era of Creative Confidence
To figure out a response, it’s important to acknowledge a common myth about defensibility and moats: that somehow, network effects will magically help you fend off competition.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
