If authenticity culture was being eroded—by the paradox of its own scale, by internet cultures built on togetherness, by memes and Likes and whole way the internet turns attention into shared value—then it may be the case that the deeper moral source may also be undergoing a paradigmatic transformation. If people could unironically like brands now,... See more

Now, Silicon Valley tapped into millennial ennui – or, depending on your amount of cynicism, self-obsession – by taking astrology into the app age.