The Nemesis Guide to Being Early *Summer ‘24 Edition*
We are transitioning out of the era of Lifestyle, and into an era where the production of culture is valued—both subjectively and financially—on its own terms. From an era where brands are designed to sell products to an era where brands are designed to be culture, to transform lives, to instill beliefs.
Toby Shorin • Life After Lifestyle
When incentives are tethered to status and gaming attention as the mechanism for building an audience, we have a serious fucking problem.
We’re living in a sea of low-quality influencer content, which I believe offers an opportunity to create something better — something that emphasizes the signal over the noise, that’s slower, calmer, and personal.
We’re living in a sea of low-quality influencer content, which I believe offers an opportunity to create something better — something that emphasizes the signal over the noise, that’s slower, calmer, and personal.
All of this would be fine if niche strategy resulted in creatives feeling great about their lives. But it doesn't. More often than not, it leads to a downward spiral of decisions that feel inauthentic and forced. Those decisions pile up, one by one, until we've constructed a machine that meets our economic needs, but at the expense of our spirit.
rob hardy • The perils of niching down
The impresario is a pathfinder.
Seth Godin • The Icarus Deception: How High Will You Fly?
As we’ve pushed past the dawn of this so-called creator renaissance, however, and the sun starts to loom high in the sky, I’ve found myself wondering where it all goes.
I still think that the new models that have been, and continue to be, developed today can offer creators stability and financial freedom in a way that the gig life does not. Bu... See more
I still think that the new models that have been, and continue to be, developed today can offer creators stability and financial freedom in a way that the gig life does not. Bu... See more