The Nemesis Guide to Being Early *Summer ‘24 Edition*

While the hipster hides and protects their discoveries, the creative director shills them: as a consultant, as a meme trader, as a curator etc.

Before this, being early to niche things meant primarily winning points in a subcultural status game, now it was suddenly associated with very real material and financial consequences.

The creative director differs from the hipster in the fundamental way that ultimately, the creative director wants (and perhaps even more so, needs ) to make money. Being early and reveling in obscurity carries limited value to them.