The Need For Metaphor: A Shift from Machine to Nature
In all aspects of life, not just in politics or in love, we define our reality in terms of metaphors and then proceed to act on the basis of the metaphors. We draw inferences, set goals, make commitments, and execute plans, all on the basis of how we in part structure our experience, consciously and unconsciously, by means of metaphor.
George Lakoff • Metaphors We Live By
Metaphors are interpreters—what interpreters do for bits and bytes, metaphors do for reality. They translate physical experiences into thoughts, ideas, insights and lessons that can be interpreted and understood, acted upon and shared.
Metaphors are (metaphorically) woven into the fabric of our language and thought, shaping how we grasp and articulate abstract concepts. We should therefore feel free to prudently explore alternative metaphors and judge whether they perform better. A collective effort to notice and change the metaphors we use has enormous potential to reduce indivi... See more
Benjamin Santos Genta • How changing the metaphors we use can change the way we think | Aeon Essays
The primary function of metaphor is to provide a partial understanding of one kind of experience in terms of another kind of experience.
George Lakoff • Metaphors We Live By
A simple truth: metaphors shape human interactions. They are not just poetic writing tools, rather they’re the lenses through which we experience being part of a group dynamic. Today, they can help us understand the paradigm shift the digital economy is undergoing.