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The Myth of Multitasking: Why Fewer Priorities Leads to Better Work
We love multitasking because when we do multiple things at once, we feel more productive and experience greater emotional satisfaction. An internal voice in our subconscious mind says, “Look at everything I am accomplishing. Look at all of the boxes I am checking off my list.” In a society that encourages and rewards “optimization” and “multiple
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When we think we multitask, what we really do is shift our attention quickly between two (or more) things. And every shift is a drain on our ability to shift and delays the moment we manage to get focused again.
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While those who multitasked felt more productive, their productivity actually decreased – a lot (Wang and Tchernev 2012; Rosen 2008; Ophir, Nass, and Wagner 2009). Not only the quantity but also the quality of their accomplishments lagged significantly behind that of the control group.