1/ In spite of the bear market, music NFTs are getting a second wind -- catalyzed by the recent announcement of @soundxyz_ protocol. We all know music NFTs are encouraging new behaviors in the industry, but an under-discussed & important model they unlock are "fans-as-A&Rs"🧵 https://t.co/pykUVMVJCy

For musicians, web3 is changing their relationship with fans. NFTs, creator tokens, and new crowdfunding opportunities are emerging as ways to incentivize active participation in a creator's success.web2: passive engagementweb3: co-creation and co-ownership