The Multi-Million Mistake Most Founders Make
For early-stage startups, viral marketing is often a mistake. The same goes for heavy paid marketing. You might get a lot of views, but not the right ones.
What usually happens is that you miss the true early adopters, the people who would actually love your still-in-progress product. Instead, you attract people who... See more
Karri Saarinenx.comAlmost everyone starts by going aer VSBs or SMBs (aka startups)
Lenny's Newsletter • GTM motions of 30 B2B SaaS companies
The first mistake I see founders make is overvaluing their GMV growth while undervaluing net revenue & unit economics — again, retention (i.e. happiness) is what's going to keep your marketplace afloat, not just high GMV numbers.