The Multi-Million Mistake Most Founders Make
For early-stage startups, viral marketing is often a mistake. The same goes for heavy paid marketing. You might get a lot of views, but not the right ones.
What usually happens is that you miss the true early adopters, the people who would actually love your still-in-progress product. Instead, you attract people who... See more
Karri Saarinenx.comMy biggest learnings from Jeanne DeWitt Grosser (ex-Chief Business Officer at @Stripe, now @Vercel COO):
1. What failed seven years ago now works with AI. In 2017, Jeanne tried to build a system at Stripe that would automatically personalize outbound emails based on company data. Despite working with world-class data... See more
Lenny Rachitskyx.comAlmost everyone starts by going aer VSBs or SMBs (aka startups)
Lenny's Newsletter • GTM motions of 30 B2B SaaS companies
The first mistake I see founders make is overvaluing their GMV growth while undervaluing net revenue & unit economics — again, retention (i.e. happiness) is what's going to keep your marketplace afloat, not just high GMV numbers.
Erik Torenberg • Building and Investing in Marketplaces
One of the most common mistakes entrepreneurs make is they come up with a technological breakthrough but they do not spend any time analyzing the industry structure or if go-to-market is even possible