The Multi-Million Mistake Most Founders Make
Almost everyone starts by going aer VSBs or SMBs (aka startups)
Lenny's Newsletter • GTM motions of 30 B2B SaaS companies
The first mistake I see founders make is overvaluing their GMV growth while undervaluing net revenue & unit economics — again, retention (i.e. happiness) is what's going to keep your marketplace afloat, not just high GMV numbers.
Erik Torenberg • Building and Investing in Marketplaces
One of the most common mistakes entrepreneurs make is they come up with a technological breakthrough but they do not spend any time analyzing the industry structure or if go-to-market is even possible