The Most Valuable Commodity in the World is Friction

These companies, the attention economy itself, and the consumerist society that gave birth to it, deploy vast resources to turn as many people as possible into passive consumers, to reduce us to our eyeballs and our wallets. Because the more control a company can get over those things, the better their stocks will perform.

First, consumerism turned... See more

The tech industry currently stands at a crossroads. At the twilight of social media, adtech, and crypto bull markets (bubbles?), tech workers and consumers are simultaneously exhausted by tech and starving for more. Shiny trends like Artificial Intelligence and Mixed Reality stand on the sidelines ready to transform latent frustrations into newfang... See more

The “Transitional Tech Generation” grew up with a maniacal focus on friction-reduction, creating tons of value along the way by smoothing interfaces and transactions. But there’s more to unlock. There are layers to this thing.

The tradeoffs of making the world more efficient are too light to be felt until they’re too heavy to be broken.