The Most Valuable Commodity in the World is Friction
- The digital world has almost no friction.
- The physical world is full of it.
- And in certain curated space s - like the West Village, or your AI companion -friction has been turned into something you can pay to remove.
Kyla Scanlon • The Most Valuable Commodity in the World Is Friction
So... the digital world has nearly eliminated friction (ChatGPT writes essays, Meta's AI plays your friend). The physical world drowns in it (Newark airport, infrastructure crumbles). And for those who can afford it, friction becomes an optional aesthetic choice (West Village living, curated experiences).
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