Digital Theme Park Platforms: The Most Important Media Businesses of the Future — MatthewBall.co

One of the biggest storytelling “lessons” in the 20th and early 21th century was that audiences have an unending desire for “more” of the stories they already love.

But what is the strongest, most profitable, most defensible part of Disney’s business in the digital era? Its capex-heavy, physical theme parks....By turning hit films into theme park attractions, not only does Disney generate more “upside” from a hit than its competitors do, Disney’s breakeven point for these films is also much lower.

Nearly every one of the underlying drivers behind these digital theme park platforms is growing...Ultimately, every IP owner will need to figure out how to participate in digital theme parks and platforms — to figure out how to execute a digital version of the physical “hug”. This is especially true for those that don’t even have physical theme par... See more