
The Moonshot Effect: Disrupting Business as Usual


A moonshot, he said, should first be about solving “a huge problem in the world that affects many millions of people.” Second, it should not settle for half-baked measures. It has to provide a “radical solution” that can do away with the problem for good.
Dan Sullivan • Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork
“What’s your moonshot?” leading me to re-explore many of the questions and concepts in this profile.
Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers

The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
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