The Moonshot Effect: Disrupting Business as Usual
“ People often say motivation doesn’t last. Well, neither does bathing—that’s why we recommend it daily. „ ZIG ZIGLAR
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
If over-preparation is your path to confidence, find opportunities to exercise a lack of preparedness. That’s right—prepare to be unprepared. Depend instead on your creativity. Improvise. Be open with others around you: “I have not prepared for this meeting—how would you like me to contribute?”
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
I have had execs do this but it does not increase my confidence. I like when they ask what I want to get out of a meeting but I hate when they overly claim to be unprepared and then provide a giant heap of feedback.
Summarize so that others focus on wins, specific requests, or proposed solutions to problems.
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
the people who benefit most from personal networks develop and maintain relationships intentionally.
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
Speak in a way that others hear leadership.
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
Leaders often believe it’s their job to come up with big ideas. Consider instead that your role as a leader may be to challenge and inspire others to find a moonshot.
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
From most of the examples, it seems that many moonshots started with realizing that the company ran the risk of being surpassed by somebody else (the Russians, other large competitors, startups).
Finding Your Moonshot Using Three Questions As you search for ideas, ask the following: WHAT WILL SURPRISE PEOPLE? If people expect it, it’s not a moonshot. Can you come up with a bold objective that’s unexpected or surprising? WHAT WILL CAUSE US TO BREAK NEW GROUND? A moonshot challenges the status quo and requires people to abandon or question es
... See moreKate Purmal • The Moonshot Effect: Disrupting Business as Usual
Most people’s professional networks are filled with individuals similar to them, occupying comparable roles in the same industry or working at the same companies. These networks happen naturally, without intentional effort. Business networks gain value when they connect people across domains. Ideally, you will cultivate connections apart from the o
... See moreKate Purmal • The Moonshot Effect: Disrupting Business as Usual
It’s not enough to be busy; activity is secondary to the results achieved along the way. High-performing teams value results over activity, and know the difference between the two. Teams that elevate performance beyond the ordinary and execute a moonshot maintain urgency and stay focused on results.