
The Moonshot Effect: Disrupting Business as Usual

Find candidates who have as many of the following attributes as possible: Excellent communication and collaboration skills High degree of self-motivation Strong time management skills Willingness to take on challenges History of delivering on promises and meeting deadlines High energy Forward-thinking perspective
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
Done.
Some words and phrases diminish the certainty of statements, effectively draining power. For example: “I only want to …” “It’s just that …” “I’d like to …” “I think …” “It seems like …” “In my opinion …”
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
Add to my personal communication no-no list.
The real value of the moonshot isn’t achieving the stated objective, but the remarkable transformations in the people that endeavor to make the moonshot happen—the moonshot effect
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
How many people will die along the way? Is there a negative impact for people who do not make it to completion of the moonshot?
Even when faced with overwhelming change, day in and day out we fall prey to the enormous gravitational pull of business as usual. Despite the best intentions, business leaders spend the majority of their time focusing on tactical issues, delivering short-term results to investors, and managing daily fire drills rather than shaping strategy and
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If over-preparation is your path to confidence, find opportunities to exercise a lack of preparedness. That’s right—prepare to be unprepared. Depend instead on your creativity. Improvise. Be open with others around you: “I have not prepared for this meeting—how would you like me to contribute?”
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
I have had execs do this but it does not increase my confidence. I like when they ask what I want to get out of a meeting but I hate when they overly claim to be unprepared and then provide a giant heap of feedback.
An effective milestone is based on results and focuses on the what, not the how, of progress.
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
When getting approval from a group, you may cycle through this process several times with individual pre-meetings in advance of the main event. For example, to gain approval from the board of directors, meet individually with a few of the directors to secure their advice and agreement ahead of time. Refine your pitch using their input. In this way
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“ Obstacles are those frightful things you see when you take your mind off your goals. „ HENRY FORD
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
This is another one of those quotes that is seductive but dangerous. You have to maintain "stubborn on vision" but "flexible on details" to avoid ending up in thr rubbish heap.
Status meetings can be a crutch for teams to value activity over results.
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
Yep.