
The Moonshot Effect: Disrupting Business as Usual

the people who benefit most from personal networks develop and maintain relationships intentionally.
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
Finding Your Moonshot Using Three Questions As you search for ideas, ask the following: WHAT WILL SURPRISE PEOPLE? If people expect it, it’s not a moonshot. Can you come up with a bold objective that’s unexpected or surprising? WHAT WILL CAUSE US TO BREAK NEW GROUND? A moonshot challenges the status quo and requires people to abandon or question es
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When getting approval from a group, you may cycle through this process several times with individual pre-meetings in advance of the main event. For example, to gain approval from the board of directors, meet individually with a few of the directors to secure their advice and agreement ahead of time. Refine your pitch using their input. In this way
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“ Obstacles are those frightful things you see when you take your mind off your goals. „ HENRY FORD
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
This is another one of those quotes that is seductive but dangerous. You have to maintain "stubborn on vision" but "flexible on details" to avoid ending up in thr rubbish heap.
If over-preparation is your path to confidence, find opportunities to exercise a lack of preparedness. That’s right—prepare to be unprepared. Depend instead on your creativity. Improvise. Be open with others around you: “I have not prepared for this meeting—how would you like me to contribute?”
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
I have had execs do this but it does not increase my confidence. I like when they ask what I want to get out of a meeting but I hate when they overly claim to be unprepared and then provide a giant heap of feedback.
Speak in a way that others hear leadership.
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
An effective milestone is based on results and focuses on the what, not the how, of progress.
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
Summarize so that others focus on wins, specific requests, or proposed solutions to problems.
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
Status meetings are especially ineffective when people spend too much time reporting activities, and too little time reporting results, sometimes in an effort to inflate activity to compensate for a lack of results.
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
I try to avoid this but the format of some of our meetings dictates pure status reporting.