The Moonshot Effect: Disrupting Business as Usual

We defined a moonshot as a complex, large-scale objective that can be accomplished only when teams abandon “business as usual.” Moonshots require significant breakthroughs in attitude, innovation, leadership, processes, management, and technology. They demand extraordinary execution and are often marked by seemingly unrealistic time lines. Most moo

The real value of the moonshot isn’t achieving the stated objective, but the remarkable transformations in the people that endeavor to make the moonshot happen—the moonshot effect

the people who benefit most from personal networks develop and maintain relationships intentionally.

When you choose not to speak you truly listen.

As a leader, you gain recognition through your success in supporting the business and those who work with you. Hero-makers acknowledge and inspire heroic effort. The first step on the path to being a hero-maker is to abandon the personal insistence on being right.

Status meetings are especially ineffective when people spend too much time reporting activities, and too little time reporting results, sometimes in an effort to inflate activity to compensate for a lack of results.

Even when faced with overwhelming change, day in and day out we fall prey to the enormous gravitational pull of business as usual. Despite the best intentions, business leaders spend the majority of their time focusing on tactical issues, delivering short-term results to investors, and managing daily fire drills rather than shaping strategy and def

It’s not enough to be busy; activity is secondary to the results achieved along the way. High-performing teams value results over activity, and know the difference between the two. Teams that elevate performance beyond the ordinary and execute a moonshot maintain urgency and stay focused on results.

An effective milestone is based on results and focuses on the what, not the how, of progress.