
The Moonshot Effect: Disrupting Business as Usual

Leaders often believe it’s their job to come up with big ideas. Consider instead that your role as a leader may be to challenge and inspire others to find a moonshot.
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
From most of the examples, it seems that many moonshots started with realizing that the company ran the risk of being surpassed by somebody else (the Russians, other large competitors, startups).
It’s not enough to be busy; activity is secondary to the results achieved along the way. High-performing teams value results over activity, and know the difference between the two. Teams that elevate performance beyond the ordinary and execute a moonshot maintain urgency and stay focused on results.
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
As a leader, you gain recognition through your success in supporting the business and those who work with you. Hero-makers acknowledge and inspire heroic effort. The first step on the path to being a hero-maker is to abandon the personal insistence on being right.
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
When you choose not to speak you truly listen.
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
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Summarize so that others focus on wins, specific requests, or proposed solutions to problems.
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
the people who benefit most from personal networks develop and maintain relationships intentionally.
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
ENVISION THE FUTURE: The key to visionary leadership SUIT UP: Adopt stances that strengthen leadership SECURE AN EXPLICIT COMMITMENT: Get your mission approved MAINTAIN THE SUPPLY LINES: Connect consistently with CEOs, boards, and investors THE POWER OF ACKNOWLEDGMENT: Cultivate leadership by giving credit ELEVATE YOUR PEOPLE SKILLS: Small actions
... See moreKate Purmal • The Moonshot Effect: Disrupting Business as Usual
Most people’s professional networks are filled with individuals similar to them, occupying comparable roles in the same industry or working at the same companies. These networks happen naturally, without intentional effort. Business networks gain value when they connect people across domains. Ideally, you will cultivate connections apart from the
... See moreKate Purmal • The Moonshot Effect: Disrupting Business as Usual
Bold leaders aren’t brash and pushy—they are collaborative and empower others. Rather than being blind to risk, they are visionary about possibility. The most effective leaders act with confidence and exhibit humility.