The Moonshot Effect: Disrupting Business as Usual
The real value of the moonshot isn’t achieving the stated objective, but the remarkable transformations in the people that endeavor to make the moonshot happen—the moonshot effect
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
How many people will die along the way? Is there a negative impact for people who do not make it to completion of the moonshot?
It’s not enough to be busy; activity is secondary to the results achieved along the way. High-performing teams value results over activity, and know the difference between the two. Teams that elevate performance beyond the ordinary and execute a moonshot maintain urgency and stay focused on results.
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
Find candidates who have as many of the following attributes as possible: Excellent communication and collaboration skills High degree of self-motivation Strong time management skills Willingness to take on challenges History of delivering on promises and meeting deadlines High energy Forward-thinking perspective
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
Done.
Finding Your Moonshot Using Three Questions As you search for ideas, ask the following: WHAT WILL SURPRISE PEOPLE? If people expect it, it’s not a moonshot. Can you come up with a bold objective that’s unexpected or surprising? WHAT WILL CAUSE US TO BREAK NEW GROUND? A moonshot challenges the status quo and requires people to abandon or question es
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Important initiatives that lack urgency end up on the back burner. Because they swim against the stream of business as usual, moonshots fight the drag of doubt and delay. Fear and uncertainty often doom bold projects to lower-level committees for evaluation until the excitement wanes.
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
“ Obstacles are those frightful things you see when you take your mind off your goals. „ HENRY FORD
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
This is another one of those quotes that is seductive but dangerous. You have to maintain "stubborn on vision" but "flexible on details" to avoid ending up in thr rubbish heap.
Bold leaders aren’t brash and pushy—they are collaborative and empower others. Rather than being blind to risk, they are visionary about possibility. The most effective leaders act with confidence and exhibit humility.
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
Leaders often believe it’s their job to come up with big ideas. Consider instead that your role as a leader may be to challenge and inspire others to find a moonshot.
Kate Purmal • The Moonshot Effect: Disrupting Business as Usual
From most of the examples, it seems that many moonshots started with realizing that the company ran the risk of being surpassed by somebody else (the Russians, other large competitors, startups).
Summarize so that others focus on wins, specific requests, or proposed solutions to problems.