The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Mom Test:1. Talk about their life instead of your idea2. Ask about specifics in the past instead of generics or opinions about the future3. Talk less and listen more
Rob Fitzpatrick • The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
Le Mom Test Parlez de leur vie plutôt que de votre idée Posez des questions précises sur le passé, plutôt que sur des généralités ou des opinions sur l'avenir Parlez moins, écoutez plus
Rob Fitzpatrick • Le Mom Test: Comment parler avec les clients et apprendre si votre idée d'entreprise est bonne, quand tout le monde vous ment (French Edition)
If you want to start a company, you really have to go to people who will talk to you. Entrepreneurs have to go out to get objective feedback on their ideas.