The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
amazon.com
Saved by Rinkesh Gorasia and
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money
amazon.com
The Mom Test:1. Talk about their life instead of your idea2. Ask about specifics in the past instead of generics or opinions about the future3. Talk less and listen more
Rob Fitzpatrick • The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
Testing Business Ideas: A Field Guide for Rapid Experimentation (Strategyzer)
amazon.com