The Mom Test: How to talk to customers & learn if your busin...

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

Rob Fitzpatrick

amazon.com

Saved by Rinkesh Gorasia and

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The Mom Test:1. Talk about their life instead of your idea2. Ask about specifics in the past instead of generics or opinions about the future3. Talk less and listen more

Rob Fitzpatrick • The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

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