The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
Rob Fitzpatrick • 6 highlights
amazon.comLe Mom Test: Comment parler avec les clients et apprendre si votre idée d'entreprise est bonne, quand tout le monde vous ment (French Edition)
amazon.com
The Mom Test:1. Talk about their life instead of your idea2. Ask about specifics in the past instead of generics or opinions about the future3. Talk less and listen more