The Minimum Viable Testing Process for Evaluating Startup Ideas

So many founders have a great idea but can’t figure out how to sell it. Second-time founders know that they shouldn’t even bother with an idea if it is not sell-able. Marketing risks force you to face the truth: Do you know enough about your market to know how to sell it and who will buy it?

Minimum Viable Testing involves identifying hypotheses you have about a market and creating tests that only focus on those hypotheses, not the long-term vision, the customer’s opinions, company or product building. This method forces you to be even more minimal in your initial tests, so that you can save time and have higher accuracy on your eventu... See more

In the MVP strategy, you have no strategy: You throw things at a wall until it sticks. In the MVT world, you take your time to discover a strategy but once you have one, you move forward with conviction.

An MVP is a basic early version of a product that looks and feels like a simplified version of the eventual vision. An MVT, on the other hand, does not attempt to look like the eventual product. It’s rather a specific test of an assumption that must be true for the business to succeed. In an MVP, you try to simulate the entire car. In an MVT, you a... See more

The #1 riskiest assumption is building something people don’t want.