Painters need brushes. Writers need pencils. Creators need businesses. It’s key for people to understand that, because it lowers the cognitive barrier to starting a business, and starting is really important. You don’t learn, then start. You start, then learn.

Narrow down who your ideal customer is. Narrow until you can narrow no more. 2. Define exactly what pain point you are solving for them, and how much they will pay you to solve it. 3. Set a hard deadline and focus fully on building a solution, then charge for it. 4. Repeat the process until you’ve found a product that works, then scale a business a

Most people don’t start. Most people who start don’t continue. Most people who continue give up. Many winners are just the last ones standing. Don’t give up.

Building a minimalist business is not a get-rich-quick proposition, but it is a get-rich-slowly one if you embrace profit-ability, not growth, as the key indicator of your company’s success. Profitability means sustainability. Instead of treading water until a lifeboat comes along to save you—which is how many founders think about raising their nex

This is what being a minimalist entrepreneur is all about: making a difference while making a living.

Building a minimalist business does not mean settling for second best. Instead, it’s about creating sustainable companies that have the flexibility to take risks to serve the greater good, all while empowering others to do the same. Being profitable, hopefully from the very beginning, means being able to focus and to stay focused on the reason you

The most important thing is to set aside a dedicated amount of time every day and to begin.

Manual “sales” will be 99 percent of your growth in the early days, and word of mouth will be 99 percent of your growth in the latter days.

My sense is that people who wish to reach customers some other way, like search engine optimization (SEO) or content marketing, are looking for an out. If that’s you: Stop! It doesn’t exist!