
The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime

Potential speed —> An Idea Actual speed —> An Idea Accelerated and Executed
MJ DeMarco • The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
USPs should use powerful action verbs that create desire and urgency. “Lose weight” should be changed to “Obliterate fat” or “Shred pounds.” “Grow your business” should be dropped in favor of “Explode revenues” or “Shatter sales records.”
MJ DeMarco • The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
The Sidewalk manifests Lifestyle Servitude wrought from overconsumption and overspending thanks to higher earnings or favorable income forecasts. And any form of Lifestyle Servitude is destructive to the wealth trinity: family, fitness, and freedom.
MJ DeMarco • The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
If I didn't have a good team of A's—accountants and attorneys—I'd be poorer.
MJ DeMarco • The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
The next time you feel compelled to buy some trinket at Macy’s, ask yourself: Will this be obsolete in six months and land in the garage with the rest of the junk?
MJ DeMarco • The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
“I hate or this sucks . . .” What do you hate or what sucks? Solve the hate/suckage, and there’s your open road. “I don’t like . . .” What don’t you like? Remove the dislike, and there’s your open road. “This frustrates me . . .” What is frustrating? Remove the frustration, and there’s your open road. “Why is this like this?” I don’t know, why is i
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Businesses survive. Brands thrive. A brand is the best defense against commoditization.
MJ DeMarco • The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
The bridge between wealth and happiness collapses when wealth is equated to “stuff” you cannot afford.
MJ DeMarco • The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
Use logic. Think for a moment. If you came across a magic system that easily made millions in months, what’s the first thing you’d do? Of course you know, and I know! You’d hire a web design firm, package your secret into a landing page and a super-slick marketing funnel, and start placing ads on Facebook. Yes, that’s the first thing I’d do if I ha
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