Four-hour workweeks are fruit from money trees, but money trees cannot grow from four-hour workweeks!

This story exposes the Slowlane for its contempt: When you trade your life mindlessly for a paycheck, you risk being blinded to life as you cursively walk by it in a busy train station. Life does not begin on Friday night and end Monday morning.

“Are we there yet?” Wealth is a devious entity, and its elusiveness weeds out the weak. Your journey will follow a predictable path of excitement, questioning, commitment, and rebirth. Fastlane success requires an investment toll of time and effort. This is the toll that makes you unique and keeps everyone else OUT.

The sweat of success is failure.

Your USP is your brand anchor and is typically your primary value skew. What makes your company different from the rest? What will compel a customer to buy from you over someone else?

improved my Web site and learned about graphics and copywriting.

USPs should use powerful action verbs that create desire and urgency. “Lose weight” should be changed to “Obliterate fat” or “Shred pounds.” “Grow your business” should be dropped in favor of “Explode revenues” or “Shatter sales records.”

consumers, we buy things to solve needs. We participate in transactions to fill voids. You don’t buy a drill; you buy a hole. You don’t buy a dress; you buy an image. You don’t buy a Toyota; you buy reliability. You don’t buy a subscription to a goal service, you buy potential results. You don’t buy a vacation; you buy an experience. We must become

The leading cause of poorness is poor choices and how we react to the hand we're dealt.