02. The Comfort of Complexity: Complexity Bias convinces us that if something isn’t complicated, it can’t possibly be valuable. We give undue weight to complexity because complexity feels like the “smarter” choice... even when the simpler solution would be more effective
Smart people are uniquely vulnerable to mistaking complexity for insight.
An executive writes a ten-page memo that could be one. An engineer builds an intricate system when a simple one would perform better at half the cost. The consultant mesmerizes clients with frameworks that conceal rather than reveal. We attach prestige to what mystifies us. C... See more