The Metric Society: On the Quantification of the Social
how the quantification of the social leads to new forms of social organization.
Steffen Mau • The Metric Society: On the Quantification of the Social
of rationalization efforts aimed at organizing social and economic life according to the principles of efficiency and predictability.
Steffen Mau • The Metric Society: On the Quantification of the Social
Feedback can take the form of comments, but is mostly signalled via likes.
Steffen Mau • The Metric Society: On the Quantification of the Social
Quantified measurements institutionalize certain ‘orders of worth’ which provide us with benchmarks and justifications for viewing and evaluating things in a particular way.
Steffen Mau • The Metric Society: On the Quantification of the Social
the quantification of social phenomena is a process of ‘disembedding’ which deliberately strips away local knowledge and the context of social practices in order to obtain more abstract information that can be recombined and amalgamated with information from other sources.
Steffen Mau • The Metric Society: On the Quantification of the Social
a permanent need to ‘be acknowledged, seen, addressed, affected and connected’.
Steffen Mau • The Metric Society: On the Quantification of the Social
Max Weber's (1930 [1906]) famous thesis of the ‘spirit of capitalism’ that market exchange processes are cultural practices, and
Steffen Mau • The Metric Society: On the Quantification of the Social
the separation of the individual through statistical recognition.
Steffen Mau • The Metric Society: On the Quantification of the Social
Exhibitionism and self-promotion are much more accepted in social media, and the image cultivation practised there is very much akin to product advertising.