The online battle of creativity vs originality. Despite the fact that an unspeakable amount of content is made in a single minute on the internet, the consensus is clear: no one knows what originality means anymore. In fact, entire meme genres (boring ahh) have spawned from this sense of chronic underwhelm.... See more

The microtrend has become a low-status behaviour. Today: A look back at how algorithms impacted the world of fashion and what’s emerged as a response to the frenetic acceleration of ‘trends’, including some adjacent signs I’m seeing from the world of architecture photography. #marketing... See more