These days, we get so much of our content in bite-sized, isolated bits — links in an email, tweets, Slack messages, blog posts. We consume information because it’s in front of us, rather than because it’s relevant for us. This continually present dynamic discourages reflection and thought. The future of content is about interfaces that can help us... See more

The industry of cultural futuregazing, once a niche subset of ‘coolhunters’ in the 90s, who began tracking street-born trends for brands, has evolved into a sprawling industry. This year alone, 135+ trend reports were published by tech companies, agencies and consultancies. Today, anyone with a TikTok account or Substack and a penchant for digital

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Keynotes, conferences and opinion columns are steadily multiplying; a frenzy of consultants, researchers, experts and gurus feverishly setting their sights on the distant horizon to inform the anxious and concerned businesses, citizens and politicians about what lies ahead.

As the skies darken, the fog thickens and strong gusts begin to blow from... See more