“In an age of speed, I began to think, nothing could be more invigorating than going slow. In an age of distraction, nothing can feel more luxurious than paying attention. And in an age of constant movement, nothing is more urgent than sitting still.”

Tuning in to weird signals

In the world of trend research, we are traditionally taught to be on the lookout for ‘weak signals’ - small, low-frequency indicators that hint at a potential shift in culture. And while scanning for these weak signals is a fundamental part of the process, it’s easy to get stuck in a pattern of only noticing evidence