The Meta-Creator Ceiling

Let me show you the four levels that separate content creators from category leaders:

Level 1: The Knowledge Trap

You're creating solid content—guides, posts, tutorials. But here's the uncomfortable truth: AI can now generate this content in seconds. Knowledge sharing alone won't set you apart

Level 2: The Experience Edge

This is where differentiatio... See more

If you go too far off the beaten path of algorithmic consistency, you risk never being heard. You may never get enough cultural momentum to exist in any meaningful way. That is a real problem. But if you're too good at algorithmic optimization, you risk building a large audience without saying anything particularly original or important. Not to men... See more

When incentives are tethered to status and gaming attention as the mechanism for building an audience, we have a serious fucking problem.

We’re living in a sea of low-quality influencer content, which I believe offers an opportunity to create something better — something that emphasizes the signal over the noise, that’s slower, calmer, and personal.

The pressure to perform and live up to the expectations of others is not a new social phenomenon — nor a bad one. **^^But the way it manifests at the internet’s global scale increases its intensity tenfold — especially for young people. The goal is no longer to simply live up to the high expectations of your parents and peers — online you could be ... See more

Creators are thinking about AI the wrong way. Most creators are attracted to AI because they can use it to emulate the work of creators who have more resources. Finally – an equalizer! When that becomes true, when you CAN emulate the work of bigger creators, those creators will just adapt. They will innovate and create content that once again c... See more

It’s important not to be drawn into a vortex of competition for competition’s sake. Over my years as a writer I have watched other writers make themselves miserable by focusing on various metrics of success rather than the work and the artistic/intellectual success of that particular work.

# on shortification of "learning" There are a lot of videos on YouTube/TikTok etc. that give the appearance of education, but if you look closely they are really just entertainment. This is very convenient for everyone involved : the people watching enjoy thinking they are learning (but actually they are just having fun). The people creating this ... See more