The Memory Book: The Classic Guide to Improving Your Memory at Work, at School, and at Play

Substitute Word for anything forces you to think about it, to concentrate on it as you normally would not.

The pictures (Substitute Words, thoughts, or phrases)

We are teaching you, now, how to “construct images” with intangibles.

The Substitute Word concept can be applied to any seemingly abstract material. Basically, it’s this: When you hear or see a word or phrase that seems abstract or intangible to you, think of something—anything—that sounds like, or reminds you of, the abstract material and can be pictured in your mind.

If you can apply the Link and memorize ten items, then you can use it to remember twenty or thirty items.

Making the pictures ridiculous is what enables you to really see them; a logical picture is usually too vague.

And, try to get Action into your pictures.

Another rule is Exaggeration.

Another rule is Out of Proportion. Try to see the items larger than life.