The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Robbie Kellman Baxteramazon.com
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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
The Membership Economy relies on trust. It’s about the consumer saying, “I’m going to stick with you, but I expect you to continue to deliver.” It’s the mutuality of the relationship that makes the model so beautiful.
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Subscriptions, also known as channel memberships, may include various benefits: private chat groups, expert paid content, paid Q&As, and native ecommerce.
Avery Segal • Making a Living Off 'Likes': The New Influencer Paradigm | Andreessen Horowitz
Membership models are very attractive to organizations, and recurring revenue models can be enticing. If you are not providing ongoing benefits to justify the ongoing payments, however, your business model is likely to fail.
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Now that I’ve gotten that off my chest, I do want to dig into the benefits of looking at your subscribers as members. It can become a self regulating community that inadvertently becomes more loyal to the brand.
Jacob Cohen Donnelly • Subscriptions Is Perfectly Fine; But Community Can Give You More
One of the reasons Subscriptions are so profitable is that they naturally maximize Lifetime Value.